Norwegian trade with Brazil rose by 49 % from 2009 to 2010. Growth in 2011 has been even stronger so far.
The number of Norwegian companies operating in Rio rose from 60 to 150+.
How’s that for a growth market?
But as always, culture, understanding and lack of networks and contacts hinder business success. Various bodies, including Intsok, NBCC and Greater Stavanger are facilitating value networks as we speak. Will we see a Value Network analysis for the Brazilian market soon? #vernallee ‘s framework could be a powerful eye-opener for companies going into the market.