Deconstructing Apple……?

I’m working on an upcoming presentation here in Norway. It’s tentatively titled “Deconstructing Apple”***.
Subtitle “What Can Norwegian Firms learn from the world’s 2nd most valuable company?”****

In 1997 Apple was virtually bankrupt, trading at $3 per share.
Today it trades at $373, briefly topping BP as the world’s most valuable company.

Apple is an innovation powerhouse. Has among the world’s most engaged customers and sell four times industry average in its chain of retail stores.

In fiscal year 2010 Apple sold some 7,5 million iPads. In first quarter 2011 alone, the company sold 7,3 million iPads. By 2013 the market for Tablets is expected to top 150 million. In other words, the market has barely started yet. Apple is perfectly poised for this next wave of computing. And yes, as of last month, the company had more cash than the U.S. Government.

Apple can easily be viewed as a fairytale. “It’s too good to be true”, is one view. “ They just redefined computers, iPads and music”, one of my students stated yesterday.

We see Apple as a great adventure. A great adventure that can be deconstructed distilled and understood. For our upcoming presentation October 20th, we will attempt to analyze the adventure that is Apple and identify key learning points for Norwegian firms. Simply, we ask, “What Can Norwegian Firms learn from the world’s 2nd most valuable company?”

*** Note to self
After writing this post, I came across an identically titled piece by Gary Hamel, dated March 2010. Guess great minds think alike…….(ok, not seriously…..). I’ll be changing my title as the research progresses. Hats of to Gary for picking an excellent title for his WSJ blog.

New tentative title is “The Adventure that is Apple”.

Good chance that by the time of the presentation in October, Apple will be world’s most valuable company…..


Congratulations, Implement


Congratulations to our friends at Implement Consulting Group in Copenhagen. Their recent book title Dit Engagement getting good reviews in Danish newspaper Børsen. Parabens, Bent, Morten and Mette!

Their work build upon great work from The Energy Project. Starting with the idea of full engagement at work, the Energy Project and Implement focus on four key areas; physical, emotional, mental and spiritual energy. All crucial areas for people to take care of.

The inital article, “Manage Your Energy, Not Your Time“, is a strongly recommneded read for leaders, students and employees of all ages.

Congratulations, Implement

Leaders and social media

As Social medias enter the workplace, the role of leadership will change – radically. Few leaders I have met are truly comfortable with leading by letting go. They will have to become.

In a recent video blog, Charlene Li and Gary Hamel discuss Li’s latest book, Open Leadership.

Li, with background as an analyst and author on social medias, and author of Groundswell, ask the question; “What happens to leaders as social medias enter the workplace?”. Her answer:

“The introduction into the workplace of social media tools and other technologies that make communication easier, broader, and faster, tend to underscore a lesson that most managers used to take many years to learn: that we lead not by controlling but by inspiring”. In short; leaders lose control. Leaders need to dare to let go. Leaders need to trust, inspire and lead by example.

Enterprise 2.0 does a great job ot outlining the advances of social medias in workplaces. While few (if any) Norwegian firms have fully embraced the possibilities of social medias in the workplace, they will. Without a doubt, social media tools, the tools described in Enterprise 2.0, will become widespread in modern knowledge-driven firms. It might take five years. It might take ten. But it’s coming.

Today you can get a look at some of the first-movers Socialcast and Chatter.

If you are a leader, you should start reading up today.
A good place to start is the Wikipedia entry on Enterprise Social Media or one of the two books mentioned above.

Engage // Innovate firmly believe enterprise social medias are here to stay. Question is only when, and if leaders will trust their people enough to do it?

Leaders and social media