Next: The 6th annual Front End of Innovation, Zurich

This afternoon I’m jumping the plane to Zurich. I’ll be spending three days at one of the most exciting conferences around; The Front End of Innovation EMEA. A packed three days program with top case studies, research, innovation ideas and world class network awaits.

I am particularly looking forward to catching “How does Google stimulate internal innovation to serve users and clients”, Starbucks’ “Humanity in every touchpoint of the brand” and the personal story from the founder of Kaospilotene – and that’s just the first day.

Siemens, Intel, Nokia, BMW, Rabobank, IBM, Airbus P&G, Alessi, Nestle and Credit Suisse are just a few of the cases studies on innovation we’re getting into in Zurich.

The key trends of the conference are innovation management, creating a culture for open, global innovation, identifying trends in a networked society and using social media and network thinking to invent the future. Stretching from “World Class Innovation in China”(P&G) to “Daring Intuition: living on the Borderline of Possible and Not Possible” (Alessi’s President) and “Business Model Innovation” (Alex Osterwalder), this is promising to be one of these stunning learning events – and you can follow it right here on my daily blog. Or. you can check it out right here.

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