Engage // Innovate at World Innovation Convention

Engage // Innovate at World Innovation Convention 2012 from Christian Rangen on Vimeo.

Would you like to experience one of Europe’s most exciting innovation conferences? Sign up here. Would you like to experience one of the amazing, highly interactive workshops, learn more here. Curious to learn more on how you can apply the Innovation Pyramid? Read up here, or perhaps you should consider joining our ten-month program, “ledelse av innovasjon“(in Norwegian), starting September 2012. We are Engage // Innovate. We help companies make innovation happen.

Engage // Innovate at World Innovation Convention

Engage // Innovate celebrates year one

‘’Here’s to the crazy ones. The misfits. The rebels…..Because the people who are crazy enough to think they can change the world are the ones who do”
– Apple computer


Dear friends, partners, clients and students

One year ago we founded Engage // Innovate on the idea of helping clients make innovation happen and drive strategic transformation. We set ourselves some audacious goals. We call this #Piratethinking. Today we celebrate year one. We are proud to say it’s been a insanely great year.

We have met and worked with a number of bold and exciting people on innovation, strategy and leadership. Statoil, Aibel, SR-Bank and Gjensidige are some of the firms we’ve worked with. Christian, through his teaching at BI, has taught hundreds of students on bachelor and executive programs; all providing input and feedback on our management thinking. Second, we have developed a range of ideas, tools and concepts; all helping our clients making innovation happen. We’ve helped companies think big and dream bigger. Finally, our social media work has allowed us to connect and interact with thousands of enthusiastic people across the globe in ways that would not have been possible only years ago.

Our year one has been an amazing adventure.

Looking forward, the future looks even brighter.

This spring we are working on an increasing number of brave, game-changing client projects. We are particularly delighted to be allowed to judge the upcoming StartUp Weekend Stavanger. In May we publish our book, “Dream Bigger – your personal innovation sketchbook”. This summer we’ll spend time at Villa Vista Taiba, Brazil, kitesurfing, researching and writing. In September, we launch our exciting ten-month innovation program, “leading innovation”, for up to five Norwegian companies. This fall Christian will also be teaching an increasing number of game-changing educational programs on strategy and bold management thinking at BI. In November we travel to Cannes for the World Innovation Convention, where we’ll run a 90-minute workshop on the Innovation Pyramid. In January we are back in Brazil to run another client strategy session at Villa Vista Taiba.

That’s our immediate plan.

Along the way we hope to run our new two-day workshops on “Sparking Strategic Innovation” and “The People-side of Innovation” in an increasing number of international settings. We continue to develop the Innovation Pyramid and expand our selection of visual innovation tools. We work on our upcoming book “Strategy Tools For the Next Generation”. And we aim to publish our first-ever Harvard Business Review article.

Those are our aspirations.

But most importantly, every single day we go to work to help clients make innovation happen.
So thank you all for a great year one. We look forward to the next 20.

Elisabeth & Christian

Engage // Innovate at World Innovation Convention 2012 from Christian Rangen on Vimeo.

Engage // Innovate celebrates year one

Scary reading for today’s executives; creative destruction

Joseph Schumpeter , is considered the father of the term “creative destruction”. His work stands as a pillar in today’s innovation and economics education. But what Schumpeter didn’t account for in his work was the increasing pace of this creative destruction. Innosight director Richard N. Foster, co-author of the book Creative Destruction recently published a new report, “Creative
Destruction Whips through Corporate America
“. Foster’s conclusion, the pace of disruptive innovation is only quickening and the life-span of leading companies are getting shorter. Writes Foster “a warning to execs: At current churn rate, 75% of the S&P 500 will be replaced by 2027”.

The essence of Foster’s findings, as the pace of innovation accelerates, large companies will increasingly find themselves being out-innovated and out-competed. With the existing rates,three out of four large companies will be out-innovated and passed over by start-ups and more innovative companies in the next 15 years.

This report and its implications should be scary reading for today’s executives. Yet, for the next generation of entreprenurs, start-ups and young Pirates, this means the future looks even brighter. Read the full report.

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Newspaper interview on social media

Social medias as a leadership tool. I was recently interviewed by Stavanger Aftenblad on how social media will change much of the fundemental beliefs we have around leadership. Read the entire interview here part 1 and part 2 or view the slides from this keynote presentation here.

Social Media as a Leadership Tool: Lederskolen 5 min from Christian Rangen on Vimeo.

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HBR: The Real Leadership Lessons of Steve Jobs

In 2011 Walter Isaacson wrote a superbly great book on Steve Jobs. Now, he’s bakc with a Harvard Business Review article with special focus on Steve Jobs’ leadership style. Read it.

We’ll be working to update on of our keynote speeches based on this most recent article.

While much has been said about Jobs’ leadership style, few writers has ever had the insight and access Walter Isaacson has had. This makes his article “The Real Leadership Lessons of Steve Jobs” truly stand out.

Early in the article Isaacson writes, “So I think the real lessons from Steve Jobs have to be drawn from looking at what he actually accomplished. I once asked him what he thought was his most important creation, thinking he would answer the iPad or the Macintosh. Instead he said it was Apple the company. Making an enduring company, he said, was both far harder and more important than making a great product. How did he do it? Business schools will be studying that question a century from now.”

This, of course, is the BIG question executives and students worldwide should be asking themselves. What can we learn from Apple? If Apple has managed to disrupt several industries, which ones could we disrupt?

Isaacson sums up his key lessons in these 14 points. Enjoy the entire article here.

1) Focus;
2) Simplify;
3) Take Responsibility End to End;
4) When Behind, Leapfrog;
5) Put Products Before Profits;
6) Don’t Be a Slave To Focus Groups;
7) Bend Reality;
8) Impute;
9) Push for Perfection;
10) Tolerate Only “A” Players;
11) Engage Face-to-Face;
12) Know Both the Big Picture and the Details;
13) Combine the Humanities with the Sciences;
14) Stay Hungry, Stay Foolish.

—-UPDATE——-
This week’s Economist has a truly brilliant piece on Apple’s booming share price. It makes a great supplement to the HBR leadership article.


(source: iRational?, the Economist,

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