World class beaches, world class strategy seminar and world class kitesurfing. Sometimes work is a lot more than just work……
Last week we arrived in Ceara, Brazil for an extended client seminar. In collaboration with the Boutique hotel Villa Vista Taiba, Engage // Innovate has developed a strategy seminar for a Norwegian oil & gas client.
Coming from a very strong position (50 % market share) in Norway, the client has been working to expand the international business areas. Building on a strong Norwegian competence in oil & gas, emerging markets have been designated future growth areas. With operations in India and West Africa, the firm help their clients develop petroleum technology competencies to international standards. Recently, the client has begun developing business opportunities in Iran, Venezuela, Russia and Brazil.
But as always, finding the right market entry strategy for various markets, and align it with keeping the core business at home healthy, is challenging. Through a one-week strategy and training seminar in Brazil, we will assist the client in both finding focus in strategy execution at home, align board members and employees behind the internationalization drive and find the right market entry strategies here in Brazil. For client employeess and their spouses, an extended vacation is planned for a total of two and a half weeks here in Taiba, Ceara.
Hosting the event is the boutique hotel Villa Vista Taiba. Located directly on the beach, with one of Northeastern Brazil’s best waves breaking directly in front of the hotel, is a sight to be seen. From our facilitator’s chair, we look directly down on this amazing ‘housewave’.